Client — SILKÉA

Launching a New Personal Care Experience

Year

2025

Services

Brand Launch · Experiential · Influencer Marketing · Retail · Content

The Silkéa sampling gazebo with the full product range on display

The challenge

A new personal care brand entering a category where consumers already have a routine — and a favourite.

The idea

Lead with experience. Let people feel the product before they are asked to believe a claim about it.

What we did

The Silkéa One Big Promo campaign key visual
Silkéa Lagoon Bliss foam bath
Silkéa Purple Pop foam bath
Silkéa Golden Cacao foam bath

FELT FIRST.BOUGHT SECOND.

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